Myco, the leading web3 digital streaming platform, has secured the exclusive broadcasting rights for Pakistan Super League (PSL) 10 in the Middle East & North Africa region. This groundbreaking deal means no other tv or streaming platform will broadcast PSL matches in MENA—making Myco the sole destination for PSL fans across the region.
This development comes in as an addition to the digital streaming rights myco has acquired for Pakistan as well.
This landmark agreement strengthens Myco’s position as a leader in sports streaming and expands its commitment to delivering premium cricket & sports content to millions of passionate fans who can now enjoy every thrilling moment of PSL 2025 exclusively on Myco across Android, iOS, TV apps, and website www.myco.io . Whether at home or on the go, Myco ensures that fans never miss a second of the action and also get rewarded for their watchtime due to myco’s unique watch & earn model.
The PSL 10 tournament starting 11th April 2025, will feature 34 action-packed matches, showcasing top cricketing talent from across the globe. With players from Australia, New Zealand, South Africa, Bangladesh, Afghanistan, Srilanka, West Indies, England etc the league attracts a massive international audience, particularly from South Asia and beyond. PSL’s popularity continues to surge, making it one of the most-watched T20 leagues globally and under this arrangement PSL on myco will be available in UAE, Saudi Arabia, Qatar, Oman, Bahrain, Jordan, Iran, Iraq, Algeria, Egypt, Jordan, Syria, Libya, Yemen exclusively.
“This is a game-changer for PSL fans in MENA!”
“We are thrilled to bring the Pakistan Super League exclusively to Myco for the MENA region. This is a historic deal that ensures fans get the ultimate PSL experience, uninterrupted and at their fingertips. Our goal is to revolutionize sports streaming by making it more accessible, immersive, and more importantly rewarding for viewers.” Somair Rizvi, CoFounder & CEO of emerging markets for myco.
Myco has a strong track record in securing high-profile cricketing rights, having previously acquired ICC tournament streaming rights for two consecutive years in some regions. Additionally, Myco has secured broadcasting rights for other major sporting events, including the English Premier League, Formula E, Global Squash events, Padle & Pickle ball leagues, ILT20 to name a few solidifying its reputation as a premier destination for live sports content. The platform operates on an innovative watch-and-earn model, where viewers are rewarded for their watch time, while advertisers play a critical role in enabling users to benefit from their attention.
For PSL 10, Myco is introducing an economical subscription package, giving users access to all matches of the tournament. Subscribers will have the opportunity to earn back their subscription fee—and even more cash prizes—based on their live match watch time (T&Cs apply). Withdrawing rewards on Myco is seamless and easy, allowing users to directly withdraw their earnings to their bank accounts or digital wallets in MENA. This unique approach incentivizes engagement, making it a win-win for both cricket fans and advertisers.
With a rapidly growing user base, Myco has achieved over 20 million registered users, boasting an impressive average watch time of 45 minutes per session. The platform has also facilitated over 15 million microtransactions in just one month across various markets for cricket and other live sporting events, proving the success of its watch-and-earn business model.
Myco offers a diverse streaming experience, providing free access to Live TV channels, series, movies, and live sports events, ensuring that users always have engaging content at their fingertips.
About myco
myco is a decentralized content streaming super App, seamlessly integrating SVOD and AVOD capabilities within a decentralized environment. boasting over 20 MN registered users and 5 MN+ monthly active users from over 190 countries with its unique web3 economic layer fueled by the vision of building a video content dApp that delivers true empowerment and ownership to both viewers and content owners. Today myco is the World’s fastest growing web3 streaming platform with a diverse vertically integrated content slate ranging from live sports, films, documentaries to influencer & UGC Content and 1 MN+ videos on platform. The myco platform is available on Web, Apple Store, Google Playstore and Huawei App Gallery, Android TV and has delivered over 1 BN impressions in the past 12 months with an astonishing average engagement time of 45 mins per session and has advertising partnerships with 100+ top brands alongside content partnerships with 50+ premium global content channels.
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