In a groundbreaking move, myco, the global blockchain-based video streaming platform, has secured the coveted digital streaming rights for HBL PSL Season 9 & 10. This milestone not only reshapes the landscape of digital sports streaming but promises an unparalleled cricket viewing experience for fans in Pakistan.
Empowering viewers
Cricket enthusiasts can now enjoy the thrilling HBL PSL matches in HD for free on myco. The platform’s unique “Watch & Earn” model elevates the viewer experience by allowing them not only to enjoy the game but also empowers viewers to earn based on their watch time. Engaged viewers become stakeholders in the advertising revenues generated by the platform, delivering an interactive and rewarding experience to sports viewing.
Seamless Integration with Simpaisa for Reward Withdrawals
The integration with myco’s payment partner, Simpaisa, enhances the unique “Watch & Earn” model where users can easily withdraw their earnings directly into 35+ bank accounts and all major digital wallets in Pakistan, adding a seamless and convenient aspect to the rewarding experience.
myco’s Impact on Global Cricket Streaming
The success trajectory of myco gained momentum during the ICC World Cup 2023, where it emerged as the preferred choice for cricket enthusiasts. Trending at the top positions on both app stores and play stores, myco distributed over 20 million PKR worth of advertising revenue to more than 250,000 highly engaged viewers. The platform continues with its streaming of various cricket leagues in Pakistan & globally, including ILT20, SAT20, and SPL. Myco boasts a rich history of collaborations, having partnered with PCB, English Premier League, and the Emirates Cricket Board, as well as major squash, tennis, and racing festivals worldwide.
A Global Platform with a Local Heart
With a global presence spanning 204 countries and a user base exceeding 6.5 million registered users, myco offers an extensive library comprising over 500,000 content items, ranging from documentaries and films to a diverse array of creator and influencer partnerships, alongside live sports.
Somair Rizvi, Co-Founder & COO myco, expressed his enthusiasm, stating, “We are committed to bringing premium sporting events and content libraries to our Pakistani viewers. This move strengthens our dedication to providing top-notch quality entertainment while empowering our viewers to have a sustainable stake within the content economy both from a financial and creative standpoint.”
Worthy to note that, myco, although a global streaming platform, is steered by passionate Pakistanis who are eager to leverage their success globally for the benefit of local viewers and creators. Amidst challenging economic times, myco aims to be a positive force in the country’s tech and economic landscape, creating opportunities and contributing to its development by bringing investment into Pakistan.
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